Netflix ended the third quarter with 213.6 million subscribers, adding 4.4 million members in the period, half of which came from the Asia Pacific.
Read More »Netflix Subscriber Base Skews Older for First Time
Netflix's consumer base is beginning to lose its youth skew as older groups increase usage and young audiences flock to cinemas, according to Ampere Analysis's consumer data for Q3.
Read More »Global SVOD Base to Hit 1.6 Billion in 2026
The number of SVOD subscriptions worldwide is on pace to hit 1.64 billion in 2026, with 491 million additions since this year, according to Digital TV Research.
Read More »New Study Explores Content Discovery
A new report from Conviva has found that word of mouth is the most frequent way consumers discover new content, ahead of advertising, social media and platform recommendations.
Read More »Conviva: Streamers Retained Pandemic Gains in Q2
Streaming time across the globe was up 13 percent in the second quarter of this year compared to the same period in 2020, according to new data from Conviva.
Read More »Zenith Projects 11 Percent Ad Revenue Gain for 2021
The global advertising market is set to recover this year, according to Zenith, with revenues expected to rise by 11.2 percent, exceeding the pre-pandemic peak by 6 percent.
Read More »WARC: Global Advertising Spend to Rise by 12.6 Percent
According to the latest figures from WARC, global advertising spend is on track for 12.6 percent growth this year to reach $665 billion, a sharp upgrade from the 6.7 percent initially projected.
Read More »PwC: Momentum Returns for Entertainment & Media Business
The global entertainment and media (E&M) business is rebounding from a Covid-19 pandemic slump, according to PwC, with revenues on track to rise by 6.5 percent this year and 6.7 percent next year.
Read More »Future of TV Report Forecasts Accelerated Cord-Cutting
According to a new study, 44 percent of Americans who subscribe to cable TV plan to scale back or cut the cord entirely this year.
Read More »Streaming Content Spend Tops $220 Billion
Streamers spent $220.2 billion on producing and licensing content (excluding sports) last year, according to a new report from Purely Streamonomics, a 16.4 percent gain on 2019 numbers.
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