July 28, 2023
Analysis, Top Stories
The latest data from the AA/WARC Expenditure Report shows a stable first quarter for the U.K. advertising industry, with spend rising 0.1 percent year-on-year to reach £9 billion.
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July 21, 2023
Analysis, Top Stories
A new Whip Media survey finds that every major SVOD is likely to see higher churn if the Hollywood strikes significantly delay new U.S. original programming.
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July 20, 2023
Analysis, Top Stories
Korean content continues to drive online viewing across Asia according to a new report from Media Partners Asia (MPA), accounting for 50 percent of SVOD viewing and 42 percent of freemium views in the first half of this year.
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July 19, 2023
Analysis, Top Stories
Streaming accounted for 37.7 percent of all TV usage in the U.S. in June, a record high according to Nielsen.
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June 27, 2023
Analysis, Top Stories
The U.K. is projected to maintain its position as the leading entertainment and media market in Europe over the next four years, according to PwC’s latest Global Entertainment & Media (E&M) Outlook 2023-2027.
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June 23, 2023
Analysis, Top Stories
A new study conducted by Samba TV has found that cast diversity is a key indicator of viewership among diverse households, while also highlighting significant underrepresentation among Hispanic and Asian audiences.
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June 13, 2023
Analysis, Top Stories
GroupM's This Year Next Year Mid-Year 2023 Forecast projects global advertising in 2023 to total $874.5 billion, excluding U.S. political advertising, rising 5.9 percent.
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June 12, 2023
Analysis, Top Stories
MediaRadar has found that advertisers spent $633.2 million last quarter on the three categories most vulnerable to the writers’ strike: talk shows, soap operas and OTT streaming platforms.
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May 31, 2023
Analysis, Top Stories
Samba TV and HarrisX have unveiled new data showing that account sharing is on the rise, with 51 percent of respondents indicating they share their SVOD subscriptions with others.
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May 30, 2023
Analysis, Top Stories
A new study from Horowitz Research has highlighted the opportunities for streamers in the U.S. to tap into the interest in Asian-themed content.
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