Analysis

Nielsen’s latest edition of The Gauge reports a 20 percent rise in broadcast viewership in the U.S. in September, marking the largest monthly increase in the history of the report.

New data from Digital i research has indicated that international streaming audiences are spending less time with American content on Netflix, Disney+ and Prime Video.

According to TiVo's Q2 2025 Video Trends Report, the average number of services used by consumers has risen from nine to ten, with video spend up year-over-year.

U.S. streaming platforms are increasingly open to non-exclusive content, Ampere Analysis indicates; in July, 39 percent of streaming titles appeared on two or more services.

A "social media windfall" has led WARC to upgrade its global advertising forecast for 2025, with revenues on track to rise by 7.4 percent to $1.17 trillion.

The return of college sports helped boost viewing shares for Disney and FOX in the August edition of Nielsen's Media Distributor Gauge.

TV series adaptations of video games help boost gameplay itself, according to Ampere Analysis, with screen spin-offs driving an increase in player growth of almost 140 percent.

Many cable TV subs in the U.S. are sticking with their services because switching providers is "too much hassle," J.D. Power found in its latest satisfaction survey.

More U.S. audiences start their viewing sessions on SVOD than on any other platform, according to Hub's latest Decoding the Default report.

The micro-drama market outside of China is projected to generate revenues of $9.5 billion in 2030, according to Media Partners Asia (MPA.