Analysis

Netflix ended the third quarter with 213.6 million subscribers, adding 4.4 million members in the period, half of which came from the Asia Pacific.

Netflix's consumer base is beginning to lose its youth skew as older groups increase usage and young audiences flock to cinemas, according to Ampere Analysis's consumer data for Q3.

The number of SVOD subscriptions worldwide is on pace to hit 1.64 billion in 2026, with 491 million additions since this year, according to Digital TV Research.

A new report from Conviva has found that word of mouth is the most frequent way consumers discover new content, ahead of advertising, social media and platform recommendations.

Streaming time across the globe was up 13 percent in the second quarter of this year compared to the same period in 2020, according to new data from Conviva.

The global advertising market is set to recover this year, according to Zenith, with revenues expected to rise by 11.2 percent, exceeding the pre-pandemic peak by 6 percent.

According to the latest figures from WARC, global advertising spend is on track for 12.6 percent growth this year to reach $665 billion, a sharp upgrade from the 6.7 percent initially projected.

The global entertainment and media (E&M) business is rebounding from a Covid-19 pandemic slump, according to PwC, with revenues on track to rise by 6.5 percent this year and 6.7 percent next year.

According to a new study, 44 percent of Americans who subscribe to cable TV plan to scale back or cut the cord entirely this year.

Streamers spent $220.2 billion on producing and licensing content (excluding sports) last year, according to a new report from Purely Streamonomics, a 16.4 percent gain on 2019 numbers.