Analysis

For the first time, streaming usage surpassed that of cable in the U.S., per Nielsen, representing 34.8 percent of TV consumption in July, with cable at 34.4 percent.

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Netflix commissioned new original first-run TV or movie content from 28 different markets in the second quarter, beating its own record, according to a new report by Ampere Analysis.

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The cost of advertising is rising across platforms, led by television, according to a new study from WARC.

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Average daily viewing time slipped by 2 minutes in 2021 following the lockdown-driven gains in 2020, with linear TV showing the sharpest declines, according to new research from Omdia.

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U.S. SVOD subscribers who cancel a streaming service and commit to a new one within two months are more likely to switch to Apple TV+ or Paramount+, according to Ampere Analysis.

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New research from Omdia forecasts online video subscriptions worldwide to reach 2 billion in 2027, and with pay-TV subs still exceeding 1 billion, the combined global total will surpass 3 billion.

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Following the pandemic-driven boosts of 35.4 percent in 2020 and 22.8 percent last year, OTT video revenue growth is expected to slow to a compound annual growth rate (CAGR) of 7.6 percent through 2026, PwC reveals, with revenues rising to $114.1 billion.

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According to Zenith’s latest Advertising Expenditure Forecasts report, global advertising expenditure is poised to grow 8 percent in 2022.

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More than 50 percent of the slate of content available to Netflix's American subscribers is original or exclusive, per Ampere, second only to Apple TV+ and well ahead of Amazon Prime Video and Hulu.

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The average U.S. household uses 12.5 different sources of entertainment—from TV and streaming to social media, music, gaming, podcasts and more—but only regard half (6.2) as "must-haves," according to Hub Entertainment Research's Battle Royale consumer survey. 

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