Analysis

Despite the currently low use of advertising-supported video-on-demand (AVOD) services in the U.S.—between 3 to 6 percent of U.S. online households—Ampere Analysis is predicting "an AVOD avalanche," as free streaming platforms go global.

Snapchat, Facebook Watch and Quibi are leading the pack in a short-form content boom, per a new report by Ampere Analysis.

Zenith is expecting that advertisers will increase their global expenditure by 4.3 percent in 2020, just slightly above 2019's rate, a rather weak forecast given the presence of the Summer Olympics, UEFA EURO 2020 and U.S. Presidential elections.

There will be about 147 million SVOD subscribers in North America by the end of this year, according to GlobalData, which projects that number will rise by a compound annual growth rate of 9 percent through 2023.

Five global platforms will have 529 million SVOD subscribers by 2025, according to Digital TV Research, which is forecasting Disney+ to reach a total of 101 million subscribers.

According to a new report, the Internet Protocol Television (IPTV) market worldwide is projected to grow by $69.3 billion, led by gains in the U.S.

New forecasts from Zenith project that global adspend will rise by 4.4 percent to reach $640 billion, with similar forecasts for 2020 and 2021.

According to a new report from Horowitz Research, adult TV viewers spend 57 percent of their viewing time streaming, compared to just 39 percent on traditional TV.

Digital TV Research estimates that pay-TV subscribers increased by 26 million in 2018 across 138 countries, taking the total beyond 1 billion.

The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019 report.