August 18, 2022
Analysis, Top Stories
For the first time, streaming usage surpassed that of cable in the U.S., per Nielsen, representing 34.8 percent of TV consumption in July, with cable at 34.4 percent.
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August 16, 2022
Analysis, Top Stories
Netflix commissioned new original first-run TV or movie content from 28 different markets in the second quarter, beating its own record, according to a new report by Ampere Analysis.
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August 3, 2022
Analysis, Top Stories
The cost of advertising is rising across platforms, led by television, according to a new study from WARC.
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August 1, 2022
Analysis, Top Stories
Average daily viewing time slipped by 2 minutes in 2021 following the lockdown-driven gains in 2020, with linear TV showing the sharpest declines, according to new research from Omdia.
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July 19, 2022
Analysis, Top Stories
U.S. SVOD subscribers who cancel a streaming service and commit to a new one within two months are more likely to switch to Apple TV+ or Paramount+, according to Ampere Analysis.
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June 28, 2022
Analysis, Top Stories
New research from Omdia forecasts online video subscriptions worldwide to reach 2 billion in 2027, and with pay-TV subs still exceeding 1 billion, the combined global total will surpass 3 billion.
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June 21, 2022
Analysis, Top Stories
Following the pandemic-driven boosts of 35.4 percent in 2020 and 22.8 percent last year, OTT video revenue growth is expected to slow to a compound annual growth rate (CAGR) of 7.6 percent through 2026, PwC reveals, with revenues rising to $114.1 billion.
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June 13, 2022
Analysis, Top Stories
According to Zenith’s latest Advertising Expenditure Forecasts report, global advertising expenditure is poised to grow 8 percent in 2022.
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June 1, 2022
Analysis, Top Stories
More than 50 percent of the slate of content available to Netflix's American subscribers is original or exclusive, per Ampere, second only to Apple TV+ and well ahead of Amazon Prime Video and Hulu.
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May 26, 2022
Analysis, Top Stories
The average U.S. household uses 12.5 different sources of entertainment—from TV and streaming to social media, music, gaming, podcasts and more—but only regard half (6.2) as "must-haves," according to Hub Entertainment Research's Battle Royale consumer survey.
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