Analysis

The latest data from the AA/WARC Expenditure Report shows a stable first quarter for the U.K. advertising industry, with spend rising 0.1 percent year-on-year to reach £9 billion.

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A new Whip Media survey finds that every major SVOD is likely to see higher churn if the Hollywood strikes significantly delay new U.S. original programming.

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Korean content continues to drive online viewing across Asia according to a new report from Media Partners Asia (MPA), accounting for 50 percent of SVOD viewing and 42 percent of freemium views in the first half of this year.

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Streaming accounted for 37.7 percent of all TV usage in the U.S. in June, a record high according to Nielsen.

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The U.K. is projected to maintain its position as the leading entertainment and media market in Europe over the next four years, according to PwC’s latest Global Entertainment & Media (E&M) Outlook 2023-2027.

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A new study conducted by Samba TV has found that cast diversity is a key indicator of viewership among diverse households, while also highlighting significant underrepresentation among Hispanic and Asian audiences.

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GroupM's This Year Next Year Mid-Year 2023 Forecast projects global advertising in 2023 to total $874.5 billion, excluding U.S. political advertising, rising 5.9 percent.

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MediaRadar has found that advertisers spent $633.2 million last quarter on the three categories most vulnerable to the writers’ strike: talk shows, soap operas and OTT streaming platforms.

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Samba TV and HarrisX have unveiled new data showing that account sharing is on the rise, with 51 percent of respondents indicating they share their SVOD subscriptions with others.

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A new study from Horowitz Research has highlighted the opportunities for streamers in the U.S. to tap into the interest in Asian-themed content.

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