Analysis

India is among the 92 countries worldwide that will see gains in pay-TV subscribers over the next five years, while 46 countries will experience continued cord-cutting, according to Digital TV Research.

Streaming viewing time globally rose by 36 percent in the first quarter of this year, Conviva says in its latest State of Streaming report, with significant gains in South America, Africa and Europe.

OTT revenues across the globe will almost double from $106 billion last year to $210 billion in 2026, according to new projections from Digital TV Research.

The 15th edition of Deloitte's Digital Media Trends survey explores media consumption trends amid Covid-19, charting intensified streaming competition, price sensitivity and the prospect of higher churn rates.

The latest findings from Ampere Analysis show that the negative impact of Covid-19 on TV advertising revenues began to subside significantly in the fourth quarter of 2020 in both the U.S. and Western Europe, setting the stage for "a solid recovery" in 2021.

The number of subscriptions to online video services hit 1.1 billion globally in 2020, a 26 percent year-on-year gain, according to new research released by the Motion Picture Association.

The rate of cord-cutting in the U.S. and Canada has slowed, according to Digital TV Research, which projects that the number of pay-TV subs in North America will fall to 74 million in 2026.

Broadcast television advertising spend fell by $34 billion in 2020 amid the COVID-19 pandemic as brands shifted their investments to AVOD services, according to WARC.

Digital TV Research is forecasting that the number of subscribers to Disney+ (294 million) will overtake the Netflix total (286 million) in 2026.

The number of AVOD users in the U.S. is now close to 200 million every month, according to Omdia, which also found that the number of different OTT services accessed per user is up to 7.2.