Analysis

GroupM's This Year Next Year Mid-Year 2023 Forecast projects global advertising in 2023 to total $874.5 billion, excluding U.S. political advertising, rising 5.9 percent.

MediaRadar has found that advertisers spent $633.2 million last quarter on the three categories most vulnerable to the writers’ strike: talk shows, soap operas and OTT streaming platforms.

Samba TV and HarrisX have unveiled new data showing that account sharing is on the rise, with 51 percent of respondents indicating they share their SVOD subscriptions with others.

A new study from Horowitz Research has highlighted the opportunities for streamers in the U.S. to tap into the interest in Asian-themed content.

Analytics firm Samba TV has released new research on streaming rollout strategies, finding that weekly releases help drive viewership over time while bulk drops of episodes are better for audience retention.

There is still room for growth in the global SVOD space, Digital TV Research says, projecting the addition of 400 million subscribers between 2022 and 2028 to reach 1.76 billion.

Hub Entertainment Research has released a new study that shows streaming providers could face "congestion" as the proliferation of video services has given viewers a logistical problem of deciding what to watch amid a "vast sea of options."

New data from Digital TV Research indicates that global AVOD revenues for TV series and movies will rise by $50 billion from 2022 to 2028 to reach $91 billion.

New research from Omdia forecasts that FAST channels will generate revenues of $6.3 billion this year, with 80 percent of that to come from the U.S.

According to a new global B2B industry survey by NPAW, 76 percent of subscription-based video-on-demand companies plan to introduce ads in the next two years.