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Home / Analysis / Samba TV: Weekly Releases Drive Viewership, Bingeing Fosters Retention

Samba TV: Weekly Releases Drive Viewership, Bingeing Fosters Retention

Analytics firm Samba TV has released new research on streaming rollout strategies, finding that weekly releases help drive viewership over time while bulk drops of episodes are better for audience retention.



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About Mansha Daswani

Mansha Daswani is the editor-in-chief and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.

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