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Samba TV Report Highlights AVOD Growth Opportunity

Mansha Daswani August 9, 2023 Analysis, Top Stories

Advertisers should be embracing VOD and FAST platforms in their bid to reach younger and more diverse audiences, over half of which are not watching traditional cable TV, per Samba TV’s latest State of Viewership report.



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About Mansha Daswani

Mansha Daswani is the editor-in-chief and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.

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