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Samba TV: Streaming Account Sharing on the Rise
Samba TV and HarrisX have unveiled new data showing that account sharing is on the rise, with 51 percent of respondents indicating they share their SVOD subscriptions with others.
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Samba TV: Weekly Releases Drive Viewership, Bingeing Fosters Retention
Analytics firm Samba TV has released new research on streaming rollout strategies, finding that weekly releases help drive viewership over time while bulk drops of episodes are better for audience retention.
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Politics, Sports Drove Q3 Live Viewing
A new report from data and audience analytics firm Samba TV has found that election events and the return of sports drove live TV viewing in the third quarter in the U.S.
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