Samba TV Secures Capital from Horizon Technology Finance

Samba TV has secured financing from Horizon Technology Finance Corporation, an affiliate of Monroe Capital, with an initial close of $30 million and up to $30 million to support future growth.

“We are excited to partner with Ashwin and the Samba team as they expand their intelligence platform to deliver deep insights about media viewership throughout the globe,” said Paul Seitz, chief investment officer of Horizon. “This investment reflects Horizon’s commitment to supporting innovative leaders with strategic financing, and we look forward to helping Samba accelerate its growth and impact.”

The funding works to accelerate Samba TV’s AI-driven media intelligence roadmap, strategic acquisitions and scale global measurement partnerships.

The financing will also support the scaling of its global operations and expansion of announced strategic partnerships, as a unified, cross-platform measurement partner to global DSPs, SSPs and major platforms like TikTok and Snap. Furthermore, Samba is now capitalized to continue its track record of strategic acquisitions of technology companies.

“The traditional advertising playbook is obsolete and Samba is delivering Agentic AI infrastructure the industry needs to execute with unified, real-time infrastructure to optimize every screen,” said Ashwin Navin, CEO and co-founder of Samba TV. “This growth capital provides the strategic flexibility and firepower to aggressively execute our AI product roadmap, scale our global partnerships, and opportunistically execute on M&A opportunities when they present themselves. We chose to partner with Horizon because of their deep understanding of the technology landscape and their ability to provide sophisticated, non-dilutive capital solutions that align with our long-term vision.”

“The media and advertising sector is at a critical inflection point, and Samba has established itself as an indispensable global leader,” said Mark Solovy, managing director and co-head of Technology Finance Group at Monroe Capital. “Samba TV’s proprietary data, advanced AI platform, and its deep integration with the world’s leading media platforms represent the exact kind of durable, scalable business model we seek to invest in. We are thrilled to provide the growth capital to support Ashwin and his team as they capitalize on this massive market opportunity.”