Wednesday, November 29, 2023
Home / Analysis / Samba TV: Representation is a Key Indicator in Viewership

Samba TV: Representation is a Key Indicator in Viewership

A new study conducted by Samba TV has found that cast diversity is a key indicator of viewership among diverse households, while also highlighting significant underrepresentation among Hispanic and Asian audiences.



The content you are trying to access is only available to members.











About Mansha Daswani

Mansha Daswani is the editor-in-chief and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.

ALSO READ

Global SVOD Subs to Reach 1.79 Billion

According to Digital TV Research, global SVOD subscriptions are forecast to increase by 321 million between 2023 and 2029 to reach 1.79 billion.