WORLD SCREEN
Broadcast television advertising spend fell by $34 billion in 2020 amid the COVID-19 pandemic as brands shifted their investments to AVOD services, according to WARC.
Read More »WARC Data Charts Broadcast TV Ad Losses
AVOD Drives OTT Consumption Gains
The number of AVOD users in the U.S. is now close to 200 million every month, according to Omdia, which also found that the number of different OTT services accessed per user is up to 7.2.
Read More »AVOD Revenues to Double
Global AVOD expenditure will reach $53 billion in 2025, more than double the amount recorded in 2019, according to Digital TV Research.
Read More »Report Forecasts AVOD Revenues of $56 Billion in 2024
Digital TV Research projects that global AVOD revenues will double between 2018 and 2024 to reach $56 billion, led by the Asia Pacific and North America.
Read More »WARC: Advertisers Are Upping Spend on VOD
According to new research from WARC, which provides insights on advertising and media effectiveness, by 2023, advertisers will spend $46.6 billion on AVOD, almost double the current investment level.
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