April 25, 2023
Analysis, Top Stories
New data from Digital TV Research indicates that global AVOD revenues for TV series and movies will rise by $50 billion from 2022 to 2028 to reach $91 billion.
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December 21, 2022
Analysis, Top Stories
New data from Antenna suggests that Netflix's newly introduced advertising-supported tier has had a slow start, accounting for just 9 percent of new U.S. sign-ups last month.
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December 19, 2022
Analysis, Top Stories
More than half of U.S. consumers would prefer to watch ads and pay between $4 and $5 less each month for a streaming service, according to new data from Hub.
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November 21, 2022
Analysis, Top Stories
Global AVOD revenues from TV series and movies will hit $91 billion in 2028, up from $38 billion this year, according to Digital TV Research, boosted by SVOD services adding lower-cost ad-supported tiers.
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October 31, 2022
Analysis, Top Stories
A survey in the U.S. and Canada by TiVo has found that the average number of video services used by consumers has risen to 9.86 from 8.8 a year ago, powered in part by increasing adoption of AVOD platforms.
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August 24, 2022
Analysis, Top Stories
New projections from WARC indicate global ad expenditures will rise by 8.3 percent this year to reach $880.9 billion, with growth slowing significantly in 2023.
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February 18, 2021
Analysis, Top Stories
Broadcast television advertising spend fell by $34 billion in 2020 amid the COVID-19 pandemic as brands shifted their investments to AVOD services, according to WARC.
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February 9, 2021
Analysis, Top Stories
The number of AVOD users in the U.S. is now close to 200 million every month, according to Omdia, which also found that the number of different OTT services accessed per user is up to 7.2.
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June 1, 2020
Analysis, Top Stories
Global AVOD expenditure will reach $53 billion in 2025, more than double the amount recorded in 2019, according to Digital TV Research.
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June 27, 2019
Top Stories
Digital TV Research projects that global AVOD revenues will double between 2018 and 2024 to reach $56 billion, led by the Asia Pacific and North America.
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