Tag: AVOD

More than half of U.S. consumers would prefer to watch ads and pay between $4 and $5 less each month for a streaming service, according to new data from Hub.

Global AVOD revenues from TV series and movies will hit $91 billion in 2028, up from $38 billion this year, according to Digital TV Research, boosted by SVOD services adding lower-cost ad-supported tiers.

A survey in the U.S. and Canada by TiVo has found that the average number of video services used by consumers has risen to 9.86 from 8.8 a year ago, powered in part by increasing adoption of AVOD platforms.

New projections from WARC indicate global ad expenditures will rise by 8.3 percent this year to reach $880.9 billion, with growth slowing significantly in 2023.

Broadcast television advertising spend fell by $34 billion in 2020 amid the COVID-19 pandemic as brands shifted their investments to AVOD services, according to WARC.

The number of AVOD users in the U.S. is now close to 200 million every month, according to Omdia, which also found that the number of different OTT services accessed per user is up to 7.2.

Global AVOD expenditure will reach $53 billion in 2025, more than double the amount recorded in 2019, according to Digital TV Research.

Digital TV Research projects that global AVOD revenues will double between 2018 and 2024 to reach $56 billion, led by the Asia Pacific and North America.

According to new research from WARC, which provides insights on advertising and media effectiveness, by 2023, advertisers will spend $46.6 billion on AVOD, almost double the current investment level.