Analysis

TV viewing in the U.S. is settling into more seasonal patterns, according to Nielsen's The Gauge for March.

A new study from Ampere Analysis indicates that 17 percent of the top 500 most popular non-American shows on Netflix hail from South Korea.

Live broadcast viewership will continue to decline between now and 2030, but that erosion is slowing.

Video industry revenues in Australia across TV, VOD and theatrical will increase to $12.3 billion in 2030.

59 percent of CTV users turn to broadcaster-produced content when turning on their TV set.

WARC has downgraded its advertising revenue forecasts for 2025 and 2026 by almost $20 billion.

After a 12.4 percent increase in 2024, the U.S. ad market is expected to encounter a slowdown this year, due to the "uncertain economic environment."

Tubi’s new audience research study has found that consumers don’t want ads on their paid streaming services.

Consumers are struggling to find differentiation among the big streaming services.

This year's Super Bowl coverage across FOX and Tubi secured a record-breaking 127.7 million viewers.