Analysis

By 2028, U.K. broadcasters' share of overall viewing will drop to 48 percent, down from 64 percent in 2022, according to Enders Analysis.

On the heels of an 8.8 percent increase in 2022 to reach £34.8 billion ($43.5 billion), the U.K. advertising market is expected to be flat this year, inching up to £35 billion ($43.8 billion), before returning to growth in 2024, according to new data from the Advertising Association/WARC Expenditure Report.

Digital TV Research is forecasting that Western European OTT TV episode and movie revenues will reach $45 billion in 2028, up from the $27 billion recorded in 2022.

A new report from the European Audiovisual Observatory (EAO) has found that there are more high-end scripted series being produced in Europe, but with fewer episodes.

Digital TV Research is projecting that Western European pay-TV revenues will decline by nearly $5 billion between 2022 and 2028 to $22 billion, down by 18 percent.

FAST will account for almost 20 percent of the $3 billion online ad-supported video market in the U.K. by 2027, according to new Omdia research commissioned by Blue Ant International.

The ad market in the U.K. is expected to rise by 3.8 percent this year to reach £36.1 billion ($44.7 billion), per new data from the Advertising Association/WARC Expenditure Report, as compared with the 8.8 percent growth rate in 2022.

New data from the European Audiovisual Observatory reveals that one in five private TV channels and more than a third of SVOD and TVOD services in Europe are owned by American companies.

The Audiovisual Anti-Piracy Alliance (AAPA) estimates that nearly 17.1 million individuals—4.5 percent of the European population over the age of 27—were using illicit IPTV services last year.

Due to high inflation rates and a rise in cost-of-living expenses, the latest Advertising Association/WARC Expenditure Report has downgraded U.K. adspend forecasts for 2022.