WBD Introduces Streaming Innovations for 2024 Olympics

Warner Bros. Discovery (WBD) has unveiled a slew of special streaming features and innovations for its coverage of the 2024 Paris Olympic Games, including timeline markers, gold medal alerts and more.

Timeline markers will allow viewers to easily navigate back through an event timeline to key moments. This feature is available across all platforms for discovery+ users, covering 15 sports, including beach volleyball, handball, tennis and more.

In-app pop-ups on all platforms for discovery+ will inform fans of when a gold medal is about to be won. Subscribers can toggle between events and easily navigate back to the previous stream. The in-player discovery rail will show other live events taking place.

Subscribers will also have access to multi-audio feeds with a choice of up to 20 languages for the majority of the 329 events taking place. More than 400 commentators will narrate Eurosport’s coverage of all 32 sports and tell the stories of the 10,500 athletes competing.

All 32 sports will receive an in-app page to help users easily locate the events throughout the games. Discovery+ subscribers in the U.K. will also be able to view a page dedicated to Team GB.

Viewers can stream via Max, HBO Max and discovery+, depending on territory.

Scott Young, group senior VP of content, production and business operations at WBD Sports Europe, said: “Our direct-to-consumer strategy is the cornerstone of our continued growth and the subscription journey of customers to Max in available markets across Europe has been a huge success so far. With the world’s greatest sporting spectacle now coming to Max for the first time, it will be the only place to watch every event, every athlete and every moment of Paris 2024 live, and we know this unparalleled offer will engage more Olympic viewers than ever before.

“We look forward to scaling our coverage of the Games to widest possible audience across Europe while telling the stories of the athletes by creating the most engaging content that delivers the best possible streaming experience.”