Brand-Funded Content Summit Comes to MIPCOM Cannes

RX France has teamed with BrandStorytelling to bring the brand-funded programming summit to MIPCOM Cannes this October.

Founded and directed by Rick Parkhill, BrandStorytelling has hosted ten editions as a part of the Sundance Film Festival. Its latest in January brought together more than 450 executives from brands, platforms and content creation outfits.

MIPCOM Cannes and BrandStorytelling are jointly programming a two-day summit at MIPCOM on October 13 and 14 with a view to fostering branded entertainment opportunities at the market.

“Brands are moving beyond traditional advertising by stepping up as storytellers, both producing and commissioning their own series across all genres.” said Lucy Smith, director of MIPCOM Cannes and MIPJUNIOR. “This partnership immediately delivers a one-stop shop for brands, brand studios and agencies to reach over 10,000 entertainment executives from over 100 countries, and in turn creates fresh opportunities for new funding, co-production and distribution deals for producers and platforms there. As the world’s largest content and co-production market, the time is right to create a home for brands at MIPCOM Cannes.”

Parkhill added, “Brands are increasingly behind some of the biggest stories on our screens internationally. MIPCOM Cannes is the unmissable global television market, which makes it the ideal partner and business platform for brands to further integrate into the global content ecosystem alongside the biggest studios and television companies from around the world. This two-day international summit will explore new ways to connect, collaborate and celebrate the evolving landscape of brand funded content.”