TVUSA
Average U.S. Streaming Consumer Uses Seven Content Services
The NPD Group’s new TV Switching Study reports that the average U.S. streaming consumer is now using seven services to access content, up from five in April 2020.
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Demand for First-Run Movies Online On the Rise
New data from Parks Associates indicates that 25 percent of U.S. broadband homes prefer using an OTT service to watch new films, while 24 percent would rather see them in movie theaters first.
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SVOD Stacking on the Rise
New research from Parks Associates has found that in the third quarter, 61 percent of U.S. broadband homes used two or more OTT services, up from 48 percent in the previous year, while 45 percent had three or more, up from 27 percent.
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HBO Max, Apple TV+ Join U.S. SVOD Top Ten
Parks Associates' latest ranking of the top ten SVOD services in the U.S. has been released, with new entrants HBO Max and Apple TV+ making the cut—while the "big three" of Netflix, Amazon Prime and Hulu remain at the top of the list.
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U.S. Pay-TV Losses Slow
The largest pay-TV providers in the U.S. lost about 120,000 net video subs in Q3 of this year, drastically lower than the 945,000 customers lost in the third quarter of last year, according to Leichtman Research Group, thanks to gains at vMVPD services.
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U.S. Home Entertainment Spending Exceeds $7 Billion in Q3
U.S. consumers spent $7.3 billion to watch movies and TV shows for home and personal viewing in the third quarter of 2020, an almost 18 percent increase over the same period a year earlier, according to DEG: The Digital Entertainment Group.
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U.S. Pay-TV Subscriber Losses Slow
According to the latest informitv Multiscreen Index, the top ten service providers in the U.S. collectively lost 862,800 TV subscribers in Q3.
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LRG: 60 Percent of U.S. Households Subscribe to Both SVOD & Pay TV
New research from Leichtman Research Group (LRG) has found that 60 percent of U.S. TV households have both a pay-TV service and at least one SVOD service.
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U.S. SVOD Subs to Hit 317 Million in 2025
The number of SVOD subscribers in the U.S. is set to rise from 203 million last year to 317 million in 2025, according to Digital TV Research.
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U.S. Pay-TV Penetration Down to 62 Percent
Parks Associates is reporting that 62 percent of U.S. broadband households subscribe to a traditional pay-TV service via a cable or satellite provider, down from 69 percent in the first quarter of 2019.
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