Analysis

The average cord-cutter is spending $85 a month on online pay-TV or standalone subscription-based services, according to new research from Parks Associates.

While 82 percent of U.S. broadband homes subscribe to at least one OTT service, just 58 percent use a traditional pay-TV service, according to Parks Associates.

Tiered subscription offerings—where consumers can choose between a paid, ad-free option and cheaper or free AVOD package—help platforms widen their appeal in a crowded market, according to a new study from Hub Entertainment Research.

Almost half of U.S. TV viewers are using AVOD services at least once a month, and 28 percent use a FAST service with ad-supported linear channels, according to Horowitz Research’s recent State of Viewing and Streaming 2021 report.

According to a new report from Piplsay, 63 percent of Americans are currently using paid or free ad-supported streaming services.

In May, U.S. consumers spent 26 percent of their viewing time on streaming platforms, just ahead of the 25 percent on broadcast but behind the 39 percent spent on cable, according to new numbers from Nielsen.

The largest pay-TV providers in the U.S. lost 1.895 million net video subscribers in the first quarter of 2021, similar to the 1.955 million lost in the same period in 2020, per Leichtman Research Group (LRG).

Total subscriptions to premium SVOD platforms in the U.S. rose by 24 percent year-on-year in Q1, and were 6 percent higher than the fourth quarter of 2020, according to data from analytics firm ANTENNA.

In 2024, U.S. consumer spend on streaming services will top outlay on traditional pay-TV services, according to new research from Strategy Analytics.

A new survey by EY of media and entertainment executives has found that reinvention and new methods of consumer engagement are keys to success in a post-pandemic world.