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Horowitz Research: Ad-Supported Streaming Gains Momentum

Almost half of U.S. TV viewers are using AVOD services at least once a month, and 28 percent use a FAST service with ad-supported linear channels, according to Horowitz Research’s recent State of Viewing and Streaming 2021 report.



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About Mansha Daswani

Mansha Daswani is the editor and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.

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