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NBCU & Roku Align for Immersive Olympic Experience


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NBCUniversal and Roku have joined forces to bring an all-new, immersive Olympic experience to streamers on the Roku platform in the U.S.

The initiative will make it easy for users to access Olympic coverage and Olympics-related entertainment on supported Roku devices and Roku TV models. For the first time, Roku is creating easy access to NBCU’s 5,500 hours of streaming coverage of the Summer Games directly from the home screen. Further, Roku users will be able to access in-depth coverage of the Olympic Games in Tokyo, Japan via the NBC Sports or Peacock channels on Roku devices today through August 8.

Ahead of the 2020 Olympic Games, a countdown clock will track the time remaining to the Opening Ceremony and users will have access to free Olympics-related content, as well as a quick informational video on how to watch the 2020 Olympics Games on their Roku devices. Once the Olympic Games begin, the countdown clock will be replaced with a medal tracker. Users will be able to stream free daily highlights, access live shows, condensed replays and highlights for free through Peacock. Users can watch live events through NBC Sports.

Maggie McLean Suniewick, president of business development and partnerships, direct-to-consumer, at NBCUniversal, said: “As this is Peacock’s first Olympics, we saw a great opportunity to bring the games to life across the Roku platform. This experience on Roku makes NBC Olympics content unmissable for streamers.”

Matt Bond, chairman, content distribution, at NBCUniversal, said: “The Tokyo Olympics will be one of the biggest media events of our lifetime, and we look forward to working with Roku to create a new, on-device experience for their millions of streamers. We know that more engaging, personalized experiences are what consumers expect for this global event, and we look forward to using this opportunity to innovate with terrific partners like Roku.”

Tedd Cittadine, VP of content partnerships at Roku, said: “Streaming has fundamentally changed the way we come together for news, sports and entertainment today, and nothing combines these moments together better and on a bigger scale than the Olympics. We’re thrilled to be partnering with NBCUniversal to develop a unique, dedicated destination for streamers to experience all of the excitement of the 2020 Olympic Games in Tokyo.”








About Chelsea Regan

Chelsea Regan is the managing editor of World Screen. She can be reached at cregan@worldscreen.com.

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