Electric Entertainment has hard-launched the OTT app and channel ElectricNOW, which will be available on all VIZIO SmartCast televisions through a new deal.

Tubi has entered an exclusive content deal with STXfilms, adding to its catalog of more than 30,000 titles.

Crown Media Family Networks is set to launch Mahogany, the first of several new content initiatives and brand extensions inspired by the Hallmark brand.

CBS Sports and Infront have confirmed a multiyear agreement for CBS Sports and Paramount+ to become the exclusive U.S. home of the Scottish Professional Football League (SPFL).

The entertainment network INSP has added to its programming department with the appointment of Ken Reiner as VP of content acquisitions.

NBCUniversal and Roku have joined forces to bring an all-new, immersive Olympic experience to streamers on the Roku platform in the U.S.

Peacock has confirmed that it will launch a Tokyo Olympics destination on July 15 that will feature live coverage of some of the Games’ biggest events, including gymnastics, track and field and the U.S. men’s basketball team.

Paramount+ and CBS Sports have secured a multiyear agreement with Combate Global to serve as the English-language home of Combate Mixed Martial Arts (MMA) action in the U.S.

Particle6 Productions has tapped Raj Kalra for the newly created role of VP of content and U.S. distribution strategy.

BBC Studios—Americas has promoted Chris Cole to executive VP of strategic partnerships and appointed Kelly Miller to senior VP of scripted strategy.