Peacock Picks Up Sunday Morning MLB Package


Peacock has secured a deal to become the exclusive home of the new Sunday morning Major League Baseball game package, which will be produced by NBC Sports.

Beginning on May 8, Peacock will live stream a Sunday baseball game for 18 consecutive weeks, with start times for the first six games at 11:30 a.m. and the following 12 games beginning at noon. Each game will feature NBC Sports-produced pregame and post-game shows on Peacock.

The first game, taking place at Fenway Park between the Chicago White Sox and Boston Red Sox, will be simulcast on the NBC broadcast network, with the remaining 17 games available exclusively on Peacock’s premium service. In addition, Peacock will be the exclusive home of the SiriusXM All-Star Futures Game, which will be played during All-Star Week in July at Dodger Stadium in Los Angeles.

On each of the 18 Sundays that Peacock presents a game, it will be scheduled as the exclusive home of live MLB action until 1:30 p.m. that day, when the remainder of the day’s schedule will begin.

Peacock will also feature classic MLB games, documentaries from the MLB Film & Video Archive and highlight packages available on-demand in a new MLB hub.

Pete Bevacqua, chairman of NBC Sports, said: “We are excited to announce this multi-year partnership with Major League Baseball, which will exclusively offer Peacock subscribers a premium property in a unique time slot for the sport while continuing NBC Sports’ rich baseball history.”

Rick Cordella, executive VP and chief commercial officer at Peacock, said: “Expanding Peacock’s premium live sports offering for customers remains a top priority, and we are very excited to partner with MLB to bring a new, exclusive package of games to Peacock on Sunday mornings for baseball fans. We look forward to building upon NBC Sports’ long-standing relationship with Major League Baseball and providing streaming customers exclusive access to games on Peacock.”

Noah Garden, Major League Baseball’s chief revenue officer, said: “As consumption habits continue to evolve, it is important for us to provide new ways for fans who are outside the cable bundle to watch MLB games. This agreement marks an exciting new chapter to the extensive history of innovation between MLB and NBC Sports in delivering exciting baseball action to our fans.”