Peacock Launching Hallmark Hub


Peacock has entered into an agreement with Hallmark Media to stream live and on-demand programming from Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama.

Set to go live on November 3, the dedicated brand hub will be prominently featured on Peacock’s home page as a singular destination for all things Hallmark Media. It will include live simulcasts of all three channels, with current season programming available live and on-demand next day.

The hub will also include a VOD collection containing new premiere movies and dozens of Hallmark movie classics, included with a Peacock Premium subscription.

“As we continue to make Peacock a premium streaming destination, Hallmark is exactly the type of brand we want to align with,” said Kelly Campbell, president of Peacock and direct-to-consumer at NBCUniversal. “Through this groundbreaking partnership, we’re giving Hallmark viewers a unique viewing experience while continuing to grow our audience, boosting engagement across both brands.”

“We’re proud to enter this partnership with Peacock and bring our widely beloved Hallmark content to their subscribers,” said Wonya Lucas, president and CEO of Hallmark Media. “The opportunity to provide our devoted fanbase access to all three of Hallmark’s linear networks will allow our audience to continue to grow and connect in meaningful ways.”