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NBCU to Present 7,000 Hours of Tokyo Olympics Programming


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NBCUniversal will present 7,000 hours of coverage of the Tokyo Olympics this summer, using two broadcast networks, six cable channels and multiple digital platforms, serving both English- and Spanish-language viewers.

“After a devastating year, the world comes together again, finally, in Tokyo this summer,” said Molly Solomon, executive producer and president of NBC Olympics Production. “We are going to deliver the most comprehensive—and accessible— overage for any sports event in history. The depth and breadth of our broadcasts will be unprecedented, showcasing once-in-a-generation athletes and storylines that will capture the incredible uniqueness of these Games and our times.”

The Games of the XXXII Olympiad will take place July 23 to August 8, 2021, in Tokyo, Japan. A major focus of NBCUniversal’s coverage will be Team USA, which has won more overall medals than any other nation at six consecutive Summer Games.

The NBC broadcast network will be the backbone of NBCUniversal’s coverage, providing 17 consecutive nights of primetime coverage and 250 hours of the biggest stories of the Games. NBC will broadcast its primetime show live across all time zones with continuing coverage on Prime Plus following late local news. Prime West will also return for viewers in the Pacific time zone.

NBC Olympics will provide coverage of the Opening Ceremony on July 23.

Five English-language NBCUniversal cable networks—USA Network, CNBC, NBCSN, Olympic Channel: Home of Team USA and GOLF Channel—will present more than 1,300 hours of Tokyo Olympics coverage this summer.

In addition to the studio programming Peacock already announced, more information about its Tokyo Olympics offering will be announced soon.

NBC Sports Digital will stream more than 5,500 hours of the Tokyo Olympics on NBCOlympics.com and the NBC Sports app, via authentication, including all 41 sports and 339 medal events on the Tokyo program, plus the Opening and Closing Ceremonies, medal ceremonies and more.

Telemundo Deportes, the exclusive Spanish-language home of the Olympic Games in the U.S., will present Olympic coverage in Spanish-language media, focusing on those stories and disciplines that are relevant to the U.S. Hispanic audience, with over 300 hours of programming across Telemundo and Universo.

NBCU will introduce the new sports and events that are debuting in Tokyo, including skateboarding, 3×3 basketball, BMX freestyle, surfing, sport climbing and karate, as well as the return of softball and baseball.

USA Network’s coverage kicks off with a women’s soccer matchup at 4 a.m. on July 21, with Team USA taking on Sweden.

Both the TODAY show and NBC Nightly News with Lester Holt will be on site with live coverage from Tokyo. Each morning, TODAY will bring viewers live interviews with Olympians and share the latest news from the Games. Each night, Nightly will profile a member of Team USA, as well as report on all the news surrounding the Games.








About Chelsea Regan

Chelsea Regan is the managing editor of World Screen. She can be reached at cregan@worldscreen.com.

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