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U.S. TV Programmers Target New Audience-Measurement Technologies

OpenAP, Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. Discovery and the VAB have formed a new Joint Industry Committee (JIC) to focus on premium video currency.



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About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

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