U.S. TV Programmers Target New Audience-Measurement Technologies

Kristin Brzoznowski January 9, 2023 Top Stories

OpenAP, Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. Discovery and the VAB have formed a new Joint Industry Committee (JIC) to focus on premium video currency.

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Bob Bakish David Zaslav FOX Jeff Shell NBCUniversal OpenAP Paramount TelevisaUnivision the VAB Wade Davis Warner Bros. Discovery 2023-01-09