Tuesday, July 27, 2021
Home / Analysis / Reinvention, Consumer Relationships Seen as Post-Pandemic Priorities

Reinvention, Consumer Relationships Seen as Post-Pandemic Priorities

A new survey by EY of media and entertainment executives has found that reinvention and new methods of consumer engagement are keys to success in a post-pandemic world.



The content you are trying to access is only available to members.








About Mansha Daswani

Mansha Daswani is the editor and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.

ALSO READ

Horowitz Research: Ad-Supported Streaming Gains Momentum

Almost half of U.S. TV viewers are using AVOD services at least once a month, and 28 percent use a FAST service with ad-supported linear channels, according to Horowitz Research’s recent State of Viewing and Streaming 2021 report.