Telemundo Pacts with Digital Content Producers

NEW YORK: NBCUniversal Telemundo Enterprises is teaming up with Mashable, Vox, Tastemade, Buzzfeed and Wise Entertainment in an effort to produce content geared toward Millennials.

As part of the deals, Telemundo will expand its El Pulso vertical with Mashable to include a weekly Facebook Live show, which will be hosted every Wednesday by social influencer Christian Acosta. Meanwhile, the Vox-owned sports property SB Nation will partner with Telemundo for early editorial content that will focus on the Russia 2018 FIFA World Cup Qualifiers, upcoming Liga MX and NFL seasons, UFC Fight Night and more.

Additionally, Telemundo will partner with Tastemade in the co-creation of Deli, a food-centric digital and social experience targeted to the U.S. Hispanic Millennial market. As part of the collaboration, Telemundo and NBC Universo platforms will feature the most popular recipes and series developed by Tastemade both in English and Spanish.

Telemundo and Buzzfeed will collaborate on Much Ado About Nada, an English-language series made up of weekly, short-form episodes.

The company also announced plans for two new feature films from their multiplatform studio, Fluency Productions, which will debut next year. The first, Fat Camp, will follow fitness enthusiast Hutch Daley as he stops running from his chubby childhood and teams up with a group of young misfits at a neighboring fat camp. The second will be a co-production with Wise Entertainment.

“Our audiences crave immersive experiences across all screens that speak to their unique multicultural identity,” said Peter E. Blacker, the executive VP of digital media and emerging businesses for NBCUniversal Telemundo Enterprises. “We’ve teamed up with the biggest names in digital media to introduce original opportunities for our clients to connect with the demographic that is driving the U.S. consumer market, spending more than anybody else across major categories.”