Visional Pop Acquires India’s YoBoHo

Visional Pop, a new venture founded to develop animated IP with online content creators, has acquired Indian YouTube channel operator YoBoHo.

“We’re thrilled to introduce Visional Pop to the world and to welcome YoBoHo into the fold,” said Benjamin Grubbs, director of Visional Pop, who previously worked at YouTube. “Our vision is to build animated franchises that start with creators and grow into beloved global brands. With YoBoHo’s reach and capabilities, we are uniquely positioned to accelerate this mission from day one.”

YoBoHo has more than 150 owned and operated YouTube channels, reaching in excess of 200 million unique viewers worldwide. Hitendra Merchant, founder and CEO of YoBoHo, noted, “Joining forces with Visional Pop is an exciting new chapter for YoBoHo. We’ve spent over 15 years building a trusted network of content for kids and families. This partnership opens up incredible opportunities to develop new animated IP, expand into global markets, and deliver more value to our audience and partners.”