Visional Pop to Expand Quack and Lola IP

Visional Pop has signed on to develop Atrium’s animated characters Quack and Lola into a worldwide franchise through multi-platform content, consumer products and digital experiences.

“Quack and Lola represent the future of character IP—born from the internet, beloved by a passionate community and ripe with storytelling potential,” said Benjamin Grubbs, director of Visional Pop. “Atrium has created something truly special, and their ability to connect with audiences on an emotional level is remarkable. We are thrilled to partner with them and leverage our expertise in franchise-building to bring Quack and Lola to an even wider global audience through new content and consumer products.”

Quack and Lola are a yellow duck couple known for their short-form video skits. The characters are discoverable on Instagram as @meetquack.

The partnership is a key move for Visional Pop, which launched in May 2025 with the mission to identify and scale the next generation of animated hits from creator-led IP.

“This partnership with Visional Pop marks a pivotal moment for Quack and Lola and the entire Atrium network,” noted Supriyo Roy, CEO of Atrium. “We created Quack and Lola to spread joy and tell relatable stories, and the response has been beyond our wildest dreams. With Visional Pop’s team’s track record in growing digital properties into global phenomena, we are confident that we have the perfect partner to help us expand their world while staying true to the characters’ charm and the community that loves them.”