One-Fifth of LatAm Homes to Pay for SVOD

LONDON: Almost a fifth of Latin America’s TV households will pay for an SVOD package by 2021, up from 10.9 percent by end-2016, according to Digital TV Research.

The Latin America SVOD Forecasts report, which covers 18 countries, estimates 31.81 million SVOD subscribers by 2021, up from 12.19 million in 2015. Mexico (28.3 percent), Chile (23.9 percent) and Argentina (23.5 percent) will have the highest penetration rates by 2021. However, penetration will be just 12 percent in Venezuela by 2021.

Simon Murray, principal analyst at Digital TV Research, said: “Brazil will account for 36 percent of the region’s SVOD subs by 2021, with Mexico bringing in a further 26 percent. So, these two heavyweights will contribute nearly two-thirds of the SVOD subs by 2021.”

He added: “Despite losing market share, Netflix will still account for more than half of Latin America’s SVOD subscribers by 2021. Demonstrating rapid growth, Claro Video will bring almost another fifth—so Netflix and Claro Video together will account for 70 percent of the 2021 total.”