Tag: Viaplay Group

Viaplay Group has put in place a new Nordic country-based operating model and unveiled its executive management team under recently appointed president and CEO, Jørgen Madsen Lindemann.

Jørgen Madsen Lindemann has been appointed as the new CEO of Viaplay Group as Anders Jensen steps down.

Viaplay Group has entered a long-term distribution partnership with Polish telecommunications company Play to add its Viaplay streaming service to Play’s TV packages.

Viaplay Group has upped Cecilia Gave to executive VP and head of sports to oversee the strategic development and management of its sports operations.

Viaplay Group has appointed Filippa Wallestam, recently executive VP and chief content officer, as executive VP and chief commercial officer for the Nordics.

Viaplay Group has extended its exclusive rights to MotoGP motorcycle racing in Sweden, Norway and Denmark and added rights in Finland and Iceland.

Viaplay Group has inked a deal with Solcon in the Netherlands, giving new customers free access to Viaplay during the entire 2023 Formula 1 season and offering current customers a six-month discount.

Viaplay Group has signed a distribution deal with T-Mobile in Poland, giving T-Mobile’s Swap customers free access to the Viaplay streaming service until February 28, after which they can add a subscription to their package.

While reaffirming its long-term subscriber targets, Viaplay Group is not planning any further direct-to-consumer rollouts for its streaming platform in 2023 beyond a North American launch and has aligned with Pickbox NOW to expand its Viaplay Select branded-content concept in Central and Eastern Europe.

Viaplay Group’s Viaplay streaming service is set to launch in the U.K. on November 1, with subscribers having two package options.