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Viaplay Adjusts Rollout Strategy, Inks Pickbox Deal

While reaffirming its long-term subscriber targets, Viaplay Group is not planning any further direct-to-consumer rollouts for its streaming platform in 2023 beyond a North American launch and has aligned with Pickbox NOW to expand its Viaplay Select branded-content concept in Central and Eastern Europe.



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About Mansha Daswani

Mansha Daswani is the editor and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.

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