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Viaplay Inks Polish Distribution Deal with Play


Viaplay Group has entered a long-term distribution partnership with Polish telecommunications company Play to add its Viaplay streaming service to Play’s TV packages.

Viaplay Group previously established partnerships with Play and UPC, which merged with Play last year. Now, Viaplay’s content will be directly accessible to a large audience across Poland via Play.

Alexander Bastin, Viaplay’s group chief commercial officer for Continental Europe and the Baltics: “This new collaboration with Play is very positive news for both companies and for viewers. It demonstrates the strength and appeal of Viaplay’s offering in Poland. We are committed to delivering premium entertainment experiences to our valued Polish audience, and this deal makes it even easier for new and existing customers to enjoy Viaplay.”

Mikkel Noesgaard, Play’s group chief marketing officer, added: “At Play, we are committed to providing our customers with the freedom to choose the best connectivity and digital entertainment experience at the most affordable price. Our recently launched New Generation TV is the only solution on the Polish market, that enables customers to compose their own bundle and have access to best quality content. We are happy that thanks to our cooperation with Viaplay our customers can enjoy the best quality entertainment at home and away with Play.”

About Jamie Stalcup

Jamie Stalcup is the associate editor of World Screen. She can be reached at


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