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Tag Archives: Viaplay Group

Viaplay Adjusts Rollout Strategy, Inks Pickbox Deal

While reaffirming its long-term subscriber targets, Viaplay Group is not planning any further direct-to-consumer rollouts for its streaming platform in 2023 beyond a North American launch and has aligned with Pickbox NOW to expand its Viaplay Select branded-content concept in Central and Eastern Europe.

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