Viaplay Group has entered a long-term distribution partnership with Polish telecommunications company Play to add its Viaplay streaming service to Play’s TV packages.
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Viaplay Group has upped Cecilia Gave to executive VP and head of sports to oversee the strategic development and management of its sports operations.
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Viaplay Group has appointed Filippa Wallestam, recently executive VP and chief content officer, as executive VP and chief commercial officer for the Nordics.
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Viaplay Group has extended its exclusive rights to MotoGP motorcycle racing in Sweden, Norway and Denmark and added rights in Finland and Iceland.
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Viaplay Group has inked a deal with Solcon in the Netherlands, giving new customers free access to Viaplay during the entire 2023 Formula 1 season and offering current customers a six-month discount.
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Viaplay Group has signed a distribution deal with T-Mobile in Poland, giving T-Mobile’s Swap customers free access to the Viaplay streaming service until February 28, after which they can add a subscription to their package.
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While reaffirming its long-term subscriber targets, Viaplay Group is not planning any further direct-to-consumer rollouts for its streaming platform in 2023 beyond a North American launch and has aligned with Pickbox NOW to expand its Viaplay Select branded-content concept in Central and Eastern Europe.
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Viaplay Group has reported a 69 percent gain in its subscriber base to 5.5 million and is accelerating its plans for the U.K. with the acquisition of Premier Sports.
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