Filippa Wallestam Takes on New Role for Viaplay Group


Viaplay Group has appointed Filippa Wallestam, recently executive VP and chief content officer, as executive VP and chief commercial officer for the Nordics.

Wallestam will continue to lead Viaplay Group’s content operations and will be based in Stockholm. Wallestam joined the group in 2014 as head of strategy for free TV and radio in Scandinavia, before becoming executive VP and CEO Sweden in April 2018 and then executive VP and chief content officer in October 2019.

Kim Poder, previously executive VP and chief commercial officer for the Nordics, has decided to leave the group after 24 years in a range of senior positions.

Both changes are effective immediately.

Anders Jensen, Viaplay Group’s president and CEO, said: “Following an intense period of expansion, Viaplay is today present direct-to-consumer in 13 countries and produces more than 130 original series and films every year. The next phase of our strategy focuses on unlocking the full potential of our new regional set-up by getting as close as possible to our local markets and customers. Filippa’s commercial skills, drive and broad experience will serve us very well. I am delighted that she is taking on this key role while continuing to lead our fully scaled content operations.

“Kim has done a great job and created significant value during his many years with the group. It has been a pleasure working together, and we wish him all the very best in the next chapter of his career.”

Wallestam commented: “My priority in recent years has been building Viaplay’s content leadership. I am extremely proud that today we are the number one Nordic storyteller and a major international player and that the quality of our productions is so widely recognized. Combined with our world-class sports rights and continuous tech innovation, Viaplay is one of a kind. It feels natural to focus now on developing and getting the most from the position we have created. I can’t wait to get started and to work even closer with our talented Nordic team.”

Poder said: “Leaving such a great company is not an easy decision, but it’s time for me to pursue new challenges. I will always be grateful for my years at Viaplay Group, and for the chance to work with such amazing colleagues and partners. Of course, this is not farewell forever, since I will continue to be a happy Viaplay subscriber and enjoy the service’s unique lineup of local hits, international blockbusters and top-class sports.”