Viaplay Group has upped Cecilia Gave to executive VP and head of sports to oversee the strategic development and management of its sports operations.
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While reaffirming its long-term subscriber targets, Viaplay Group is not planning any further direct-to-consumer rollouts for its streaming platform in 2023 beyond a North American launch and has aligned with Pickbox NOW to expand its Viaplay Select branded-content concept in Central and Eastern Europe.
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Viaplay Group has reported a 69 percent gain in its subscriber base to 5.5 million and is accelerating its plans for the U.K. with the acquisition of Premier Sports.
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Viaplay is rolling out a new branded service, Viaplay Select, to ramp up its international footprint, with a deal already in place with WOWOW in Japan.
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Nordic Entertainment Group (NENT Group) has unveiled new expansion plans for its streaming service Viaplay, adding the U.K., Canada, Germany, Austria and Switzerland to its footprint over the next two years.
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Overall revenues at Nordic Entertainment Group (NENT) slipped by 2 percent in Q1 2020, with advertising and studios revenues falling while subscription revenues rose thanks to gains at Viaplay.
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NENT Studios is offloading its non-scripted production, branded entertainment and events businesses so that it can focus on scripted production and distribution.
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Nordic Entertainment Group (NENT Group) has revealed a reorganization that sees it moving away from the country operating model to a structure based on focused areas of responsibility working across markets, platforms and brands.
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