Nordic Entertainment Group (NENT Group) has revealed a reorganization that sees it moving away from the country operating model to a structure based on focused areas of responsibility working across markets, platforms and brands.
Effective October 1, the new setup is based on specialties that operate across the group in areas such as people, sales, content, marketing and technology. This will lead to an operational group executive management team of eight leaders (reduced from 15). NENT Studios, the company’s production business comprising 32 companies across 17 countries, will be split into three units covering the Nordic region and central and eastern Europe, the U.K. and the U.S.
Anders Jensen is president and CEO, with Gabriel Catrina as executive VP and chief financial officer, Sahar Kupersmidt as executive VP and chief people and culture officer, Filippa Wallestam as executive VP and chief content officer, and Kim Poder as executive VP and chief commercial officer. Rounding out the team are Matthew Hooper as executive VP and chief corporate affairs officer, Kaj af Kleen as executive VP and chief technology and product officer, and Mia Suazo Eriksson as executive VP and chief marketing officer.
Each executive will lead their respective area and will report to Jensen. NENT Group will also have an extended management team, which will report to Jensen but will not be part of the group executive management. This includes Morten Mogensen, senior VP and head of NENT Studios Nordics and CEE; Jakob Mejlhede Andersen, CEO of NENT Studios UK; Kim Mikkelsen, senior VP and head of NENT Sport; and Jonas Gustafsson, senior VP and CEO of Viasat Consumer.
NENT Studios U.S. is being established following NENT Group’s strategic investment in Picturestart in May. A CEO will be appointed in due course.
Jensen commented: “This is an important and natural step forward for NENT Group’s employees, customers, audiences and partners. Our focused model will ensure that we have the right resources in the right places, and can invest in even more fantastic experiences. We will have the best structure for a leading streaming player and content producer with a multi-market strategy and significant growth ambitions. Since launching NENT Group in June 2018, we have been building something unique in our industry. These changes will keep us ahead of the curve, and enable us to scale flexibly and efficiently. We have achieved so much in just one year, and coming together as one NENT Group will enable us to do even more and act even faster.”