Madelene Hansson has been promoted to managing director of Meter Television in Sweden, while Christina Parker becomes MD of Norwegian label Rubicon TV.
Hansson will step up from deputy managing director of Meter to MD on October 1, replacing Björn Persson, who has decided to exit the company. Persson has been leading Meter Television since 2013.
Parker will be joining Rubicon effective December 1. She is joining from branded-entertainment company Splay One, where she has held the position of country manager for Norway since June 2018.
Karin Stjärne, CEO of Endemol Shine Nordics, said: “I’m very pleased that Madelene has accepted to take over the reins from Björn at Meter; she has been a core pillar of our Swedish management team and it was a natural and very well-deserved succession. Demand for local content in local language in Sweden is growing across all platforms, including AVOD and SVOD, and with the support of Madelene, we’ll be focused on delivering high-end productions to address this growth. We will miss Björn dearly and wish him all the best in his next endeavors.
“I’m also delighted to welcome Christina to our team in the new year, heading up Rubicon. She’s a dynamic leader with a proven track record of delivering growth and innovation. Her skills and experience are hugely complementary to the existing team and I know everyone is very excited to be working closely with her as we take Rubicon TV through its next stage of development and growth.
“The appointment of Christina and Madelene marks a step-change in our growth strategy in the region. Both Sweden and Norway are highly dynamic markets, from which a lot of ideas and content originates and travels internationally, and I look forward to working with both them, as well as the rest of Nordic management team as we continue to lead through and innovate in this very exciting market.”
Hansson commented: “I’m very thankful to Björn for his expert guidance over the years we’ve worked together and I am proud to be taking over from him as we continue to grow our business in Sweden amid a changing media landscape. Times could not be more exciting in our industry and I look forward to working closely with Karin and the Meter team on this next phase.”
Persson added: “I’m proud of what we have achieved these past seven years as MD of Meter and I feel like now is the right moment to hand over the reins and look to new opportunities. While I’m of course sad to be leaving, I know I leave Meter in very capable hands with Madelene at the helm and wish her and the entire team all the best on this next adventure.”
Parker said: “I’m very excited to be joining Rubicon next year, with its amazing local productions, as well as it’s world-class international catalog. Having been a fan of many of the shows over the last few years myself, I’m more than ready to start working together with Karin and the talented Rubicon TV team to strategically develop the business further and lead the company through the digital transformation that we see in the industry today.”