Thursday, February 29, 2024

Tag: Viaplay Select

Viaplay Adjusts Rollout Strategy, Inks Pickbox Deal

November 9, 2022

While reaffirming its long-term subscriber targets, Viaplay Group is not planning any further direct-to-consumer rollouts for its streaming platform in 2023 beyond a North American launch and has aligned with Pickbox NOW to expand its Viaplay Select branded-content concept in Central and Eastern Europe.