Analysis

Advertising expenditure in the U.K. hit a record £31.9 billion ($40 billion) in 2021, a year-on-year growth of 34.3 percent, according to new Advertising Association/WARC figures.

The number of SVOD subscribers in Eastern Europe is expected to hit 43 million by 2027, up from 23 million at the end of last year, according to Digital TV Research.

A new study from Kantar has found that 1.51 million SVOD services were canceled by U.K. households in the first quarter, up from 1 million last quarter and 1.2 million in the same period last year.

Following a pandemic-inflated boost in 2020, broadcast TV viewing in the U.K. resumed its downward trajectory in 2021, according to Enders Analysis.

The European Audiovisual Observatory (EAO) has updated its report on film and TV content in VOD catalogs, finding that for TVOD and SVOD, European content holds a 33 percent share.

According to new data from Ampere Analysis, streaming services will be responsible for one-fifth of all sports rights spend this year across Europe’s largest markets.

According to Digital TV Research, Western European OTT TV episode and movie revenues will reach $45 billion in 2027, up from $26 billion in 2021.

Western Europe is forecast to lose 7 million pay-TV subscribers between 2021 and 2027, reaching 100 million subs, according to Digital TV Research.

Creative Diversity Network (CDN), the U.K.'s industry body leading the work to increase diversity on- and off-screen within the TV industry, has published its fifth annual report, which shows there is "still a lack of real progress" in terms of increasing representation of underrepresented groups.

The latest Establishment Survey from BARB shows that in Q4, the number of U.K. households with access to an SVOD service rose to 19.1 million (66.9 percent of homes), up from 18.7 million homes (65.8 percent) in Q3 2021.