Zenith Archives - Page 2 of 3

March 25, 2019 Analysis, Top Stories

Internet to Boost Global Adspend in 2019

March 25, 2019

Total global adspend will rise by 4.7 percent this year to reach $623 billion, boosted by stronger-than-expected spending on internet advertising—led by online video and social media—according to Zenith.

December 3, 2018 Analysis, Top Stories

Zenith Forecasts Ad Spending to Reach $581 Billion for 2018

December 3, 2018

Zenith has forecast that global ad expenditure will grow 4.5 percent in 2018, reaching $581 billion by the end of the year, boosted by the Winter Olympics, FIFA World Cup and U.S. mid-term elections.

September 24, 2018 Analysis, Top Stories

Zenith Forecasts Global Ad Expenditure to Grow 4.5 Percent in 2018

September 24, 2018

Zenith predicts that global ad expenditure will reach $581 billion by the end of the year, a revised forecast of an additional $1 billion from its previous one.

July 16, 2018 Analysis, Top Stories

Zenith: Online Video Viewing to Exceed an Hour a Day in 2018

July 16, 2018

According to Zenith’s Online Video Forecasts 2018, global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes in 2017.

June 18, 2018 Analysis, Top Stories

Zenith: Mobile Ups Share of Ad Market

June 18, 2018

Mobile is taking an increasing share of the global advertising market, Zenith reports, with it set to account for 30.5 percent of revenues in 2020.

June 7, 2018 Analysis, Top Stories

Global Adspend to See $2.4 Billion World Cup Boost

June 7, 2018

The 2018 FIFA World Cup, which kicks off in Russia next week, will add $2.4 billion to this year's global advertising revenues, according to Zenith.

May 29, 2018 Analysis, Top Stories

Zenith: Mobile Internet is Driving Increased Media Consumption

May 29, 2018

The average person will spend 479 minutes a day consuming media this year, a 12 percent increase since 2011, with that number expected to rise to 492 minutes in 2020, Zenith says.

March 26, 2018 Analysis, Top Stories

Zenith Upgrades Global Adspend Forecasts

March 26, 2018

Citing that confidence in the global ad market is "currently improving rapidly," Zenith expects adspend to rise by 4.6 percent this year, with particular economic growth in China and Argentina.

December 4, 2017 Analysis, Top Stories

Zenith Downgrades Ad Forecasts for North America, W. Europe, AsiaPac

December 4, 2017

Zenith is now forecasting that global ad expenditure will grow 4.1 percent in 2018, reaching $578 billion by the end of the year, which is slightly below its previous prediction, as the markets in North America, Western Europe and the Asia Pacific have been downgraded.

September 11, 2017 Analysis, Top Stories

Zenith Downgrades Ad Forecast

September 11, 2017

Zenith is forecasting that global advertising expenditure will grow 4 percent to $558 billion by the end of 2017, a downward revision from the previously predicted 4.2 percent growth.

Tag: Zenith

Internet to Boost Global Adspend in 2019

Zenith Forecasts Ad Spending to Reach $581 Billion for 2018

Zenith Forecasts Global Ad Expenditure to Grow 4.5 Percent in 2018

Zenith: Online Video Viewing to Exceed an Hour a Day in 2018

Zenith: Mobile Ups Share of Ad Market

Global Adspend to See $2.4 Billion World Cup Boost

Zenith: Mobile Internet is Driving Increased Media Consumption

Zenith Upgrades Global Adspend Forecasts

Zenith Downgrades Ad Forecasts for North America, W. Europe, AsiaPac

Zenith Downgrades Ad Forecast

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