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Global Adspend to See $2.4 Billion World Cup Boost

The 2018 FIFA World Cup, which kicks off in Russia next week, will add $2.4 billion to this year’s global advertising revenues, according to Zenith.

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Mansha Daswani is the editor and associate publisher of World Screen. She can be reached on mdaswani@worldscreen.com.

The Walt Disney Company is merging its media sales and channel distribution activities under one division, to be led by Justin Connolly.