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Global Adspend to See $2.4 Billion World Cup Boost

The 2018 FIFA World Cup, which kicks off in Russia next week, will add $2.4 billion to this year’s global advertising revenues, according to Zenith.

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Mansha Daswani is the editor and associate publisher of World Screen. She can be reached on [email protected]

Reed MIDEM has announced the shortlist of programs that are in the running for this year’s MIPCOM Diversify TV Excellence Awards.