Tag Archives: Zenith

Internet advertising is forecast to account for 52 percent of global advertising expenditure in 2021, exceeding the 50-percent mark for the first time, according to Zenith’s Advertising Expenditure Forecasts.

Total global adspend will rise by 4.7 percent this year to reach $623 billion, boosted by stronger-than-expected spending on internet advertising—led by online video and social media—according to Zenith.

Zenith has forecast that global ad expenditure will grow 4.5 percent in 2018, reaching $581 billion by the end of the year, boosted by the Winter Olympics, FIFA World Cup and U.S. mid-term elections.

Zenith predicts that global ad expenditure will reach $581 billion by the end of the year, a revised forecast of an additional $1 billion from its previous one.

According to Zenith’s Online Video Forecasts 2018, global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes in 2017.

Mobile is taking an increasing share of the global advertising market, Zenith reports, with it set to account for 30.5 percent of revenues in 2020.

The 2018 FIFA World Cup, which kicks off in Russia next week, will add $2.4 billion to this year's global advertising revenues, according to Zenith.

The average person will spend 479 minutes a day consuming media this year, a 12 percent increase since 2011, with that number expected to rise to 492 minutes in 2020, Zenith says.

Citing that confidence in the global ad market is "currently improving rapidly," Zenith expects adspend to rise by 4.6 percent this year, with particular economic growth in China and Argentina.

Zenith is now forecasting that global ad expenditure will grow 4.1 percent in 2018, reaching $578 billion by the end of the year, which is slightly below its previous prediction, as the markets in North America, Western Europe and the Asia Pacific have been downgraded.