Tag Archives: Zenith

According to Zenith’s Advertising Expenditure Forecasts report, the global ad market will continue its recovery from the 2020 downturn with 9.1 percent growth in 2022, after 15.6 percent growth in 2021.

The global advertising market is set to recover this year, according to Zenith, with revenues expected to rise by 11.2 percent, exceeding the pre-pandemic peak by 6 percent.

Zenith has revised its advertising forecast for this year, projecting a 7.5 percent decline, an improvement on the company's previous warning of a 9.1 percent drop in 2020.

Zenith forecasts that global adspend will drop by 9.1 percent this year due to the coronavirus, with the global pandemic also accelerating the shift toward digital advertising.

Zenith is expecting that advertisers will increase their global expenditure by 4.3 percent in 2020, just slightly above 2019's rate, a rather weak forecast given the presence of the Summer Olympics, UEFA EURO 2020 and U.S. Presidential elections.

New forecasts from Zenith project that global adspend will rise by 4.4 percent to reach $640 billion, with similar forecasts for 2020 and 2021.

The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019 report.

Internet advertising is forecast to account for 52 percent of global advertising expenditure in 2021, exceeding the 50-percent mark for the first time, according to Zenith’s Advertising Expenditure Forecasts.

Total global adspend will rise by 4.7 percent this year to reach $623 billion, boosted by stronger-than-expected spending on internet advertising—led by online video and social media—according to Zenith.

Zenith has forecast that global ad expenditure will grow 4.5 percent in 2018, reaching $581 billion by the end of the year, boosted by the Winter Olympics, FIFA World Cup and U.S. mid-term elections.