Tag Archives: Zenith

Zenith forecasts that global adspend will drop by 9.1 percent this year due to the coronavirus, with the global pandemic also accelerating the shift toward digital advertising.

Zenith is expecting that advertisers will increase their global expenditure by 4.3 percent in 2020, just slightly above 2019's rate, a rather weak forecast given the presence of the Summer Olympics, UEFA EURO 2020 and U.S. Presidential elections.

New forecasts from Zenith project that global adspend will rise by 4.4 percent to reach $640 billion, with similar forecasts for 2020 and 2021.

The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019 report.

Internet advertising is forecast to account for 52 percent of global advertising expenditure in 2021, exceeding the 50-percent mark for the first time, according to Zenith’s Advertising Expenditure Forecasts.

Total global adspend will rise by 4.7 percent this year to reach $623 billion, boosted by stronger-than-expected spending on internet advertising—led by online video and social media—according to Zenith.

Zenith has forecast that global ad expenditure will grow 4.5 percent in 2018, reaching $581 billion by the end of the year, boosted by the Winter Olympics, FIFA World Cup and U.S. mid-term elections.

Zenith predicts that global ad expenditure will reach $581 billion by the end of the year, a revised forecast of an additional $1 billion from its previous one.

According to Zenith’s Online Video Forecasts 2018, global consumers will spend an average of 67 minutes a day watching online video this year, up from 56 minutes in 2017.

Mobile is taking an increasing share of the global advertising market, Zenith reports, with it set to account for 30.5 percent of revenues in 2020.