Tag Archives: Zenith

Mobile is taking an increasing share of the global advertising market, Zenith reports, with it set to account for 30.5 percent of revenues in 2020.

The 2018 FIFA World Cup, which kicks off in Russia next week, will add $2.4 billion to this year's global advertising revenues, according to Zenith.

The average person will spend 479 minutes a day consuming media this year, a 12 percent increase since 2011, with that number expected to rise to 492 minutes in 2020, Zenith says.

Citing that confidence in the global ad market is "currently improving rapidly," Zenith expects adspend to rise by 4.6 percent this year, with particular economic growth in China and Argentina.

Zenith is now forecasting that global ad expenditure will grow 4.1 percent in 2018, reaching $578 billion by the end of the year, which is slightly below its previous prediction, as the markets in North America, Western Europe and the Asia Pacific have been downgraded.

Zenith is forecasting that global advertising expenditure will grow 4 percent to $558 billion by the end of 2017, a downward revision from the previously predicted 4.2 percent growth.

Online video viewing is expected to see a 20-percent increase this year, according to Zenith’s Online Video Forecasts 2017, with mobile devices driving the growth.

Internet technology may have significantly impacted media consumption trends over the last decade, but the pace of change is slowing, Zenith says.

Google and Facebook together accounted for 20 percent of global advertising expenditure across all media in 2016, according to the new edition of Zenith’s Top Thirty Global Media Owners, which ranks the companies at number one and two, respectively.

Global advertising spending will continue to increase at growth rates of between 4 percent and 5 percent through 2019, Zenith says in its new Advertising Expenditure Forecasts report out today.