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Zenith Forecasts 4.3 Percent Adspend Increase as Audiences Shrink

Zenith is expecting that advertisers will increase their global expenditure by 4.3 percent in 2020, just slightly above 2019’s rate, a rather weak forecast given the presence of the Summer Olympics, UEFA EURO 2020 and U.S. Presidential elections.



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About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

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