Saturday, July 11, 2020
Home / Analysis / Zenith Forecasts 4.3 Percent Adspend Increase as Audiences Shrink

Zenith Forecasts 4.3 Percent Adspend Increase as Audiences Shrink

Zenith is expecting that advertisers will increase their global expenditure by 4.3 percent in 2020, just slightly above 2019’s rate, a rather weak forecast given the presence of the Summer Olympics, UEFA EURO 2020 and U.S. Presidential elections.



The content you are trying to access is only available to members.











About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at [email protected]

ALSO READ

HBO’s Watchmen, Netflix’s Unbelievable Lead TCA Nominations

The Television Critics Association (TCA) has unveiled the nominees for its 36th annual awards, with HBO leading all networks with 16 nominations.