Friday, October 30, 2020
Home / Analysis / Zenith Forecasts 4.3 Percent Adspend Increase as Audiences Shrink

Zenith Forecasts 4.3 Percent Adspend Increase as Audiences Shrink

Zenith is expecting that advertisers will increase their global expenditure by 4.3 percent in 2020, just slightly above 2019’s rate, a rather weak forecast given the presence of the Summer Olympics, UEFA EURO 2020 and U.S. Presidential elections.



The content you are trying to access is only available to members.











About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at [email protected]

ALSO READ

Netflix Readies Five New Anime Projects

Netflix unveiled five new anime projects during the Netflix Anime Festival 2020, a global fan live stream event.