Wednesday, May 18, 2022
Home / Analysis / Zenith Forecasts 4.3 Percent Adspend Increase as Audiences Shrink

Zenith Forecasts 4.3 Percent Adspend Increase as Audiences Shrink

Zenith is expecting that advertisers will increase their global expenditure by 4.3 percent in 2020, just slightly above 2019’s rate, a rather weak forecast given the presence of the Summer Olympics, UEFA EURO 2020 and U.S. Presidential elections.



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About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

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