Tuesday, February 18, 2020
Home / Analysis / Zenith Forecasts Ad Spending to Reach $581 Billion for 2018

Zenith Forecasts Ad Spending to Reach $581 Billion for 2018

Zenith has forecast that global ad expenditure will grow 4.5 percent in 2018, reaching $581 billion by the end of the year, boosted by the Winter Olympics, FIFA World Cup and U.S. mid-term elections.



The content you are trying to access is only available to members.











About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at [email protected]

ALSO READ

Telecinco’s La Isla de las Tentaciones Tops January’s Social Wit List

Of all the new shows that bowed across the world in January, Telecinco’s La Isla de las Tentaciones, the Spanish adaptation of Temptation Island, generated the most buzz on Instagram, according to The WIT.