Monday, August 26, 2019
Home / Analysis / Zenith Forecasts Ad Spending to Reach $581 Billion for 2018

Zenith Forecasts Ad Spending to Reach $581 Billion for 2018

Zenith has forecast that global ad expenditure will grow 4.5 percent in 2018, reaching $581 billion by the end of the year, boosted by the Winter Olympics, FIFA World Cup and U.S. mid-term elections.



The content you are trying to access is only available to members.











About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

ALSO READ

AMC Networks Adds Acorn TV & UMC to YouTube

AMC Networks is launching two of its proprietary subscription streaming services, Acorn TV and UMC (Urban Movie Channel), on YouTube TV.