Sunday, February 17, 2019
Home / Analysis / Zenith Forecasts Global Ad Expenditure to Grow 4.5 Percent in 2018

Zenith Forecasts Global Ad Expenditure to Grow 4.5 Percent in 2018

Zenith predicts that global ad expenditure will reach $581 billion by the end of the year, a revised forecast of an additional $1 billion from its previous one.



The content you are trying to access is only available to members.











About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

ALSO READ

Revenues Up at CBS Corporation

CBS Corporation's fourth quarter revenues increase by 3 percent to $4 billion, while full-year revenues were up 6 percent to $14.5 billion.