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Home / Analysis / Zenith Forecasts Global Ad Expenditure to Grow 4.5 Percent in 2018

Zenith Forecasts Global Ad Expenditure to Grow 4.5 Percent in 2018

Zenith predicts that global ad expenditure will reach $581 billion by the end of the year, a revised forecast of an additional $1 billion from its previous one.



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About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

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