Tuesday, December 18, 2018
Home / Analysis / Zenith Forecasts Global Ad Expenditure to Grow 4.5 Percent in 2018

Zenith Forecasts Global Ad Expenditure to Grow 4.5 Percent in 2018

Zenith predicts that global ad expenditure will reach $581 billion by the end of the year, a revised forecast of an additional $1 billion from its previous one.



The content you are trying to access is only available to members.











About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

ALSO READ

New Report Explores Demand for Netflix Originals

New data from Parrot Analytics and Kagan projects that in the U.S., the popularity of originals on Netflix will overtake that of licensed content on the platform in October 2019.