Friday, April 20, 2018
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Zenith Downgrades Ad Forecasts for North America, W. Europe, AsiaPac

Zenith is now forecasting that global ad expenditure will grow 4.1 percent in 2018, reaching $578 billion by the end of the year, which is slightly below its previous prediction, as the markets in North America, Western Europe and the Asia Pacific have been downgraded.



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About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

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