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Zenith Downgrades Ad Forecast

Zenith is forecasting that global advertising expenditure will grow 4 percent to $558 billion by the end of 2017, a downward revision from the previously predicted 4.2 percent growth.



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About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

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