Analysis

New data from Juniper Research has found that revenues from SVOD services such as Netflix and Amazon are set to more than double from $14.6 billion this year to $34.6 billion in 2021. Juniper’s latest report, Digital TV & Video: Network and OTT Strategies 2016-2021, found that SVOD providers can expect to see substantial returns on their expansion and growth strategies, as more countries and markets move to this method of video consumption, in a continual move away from linear, scheduled TV.

Global advertising expenditure is expected to grow 4.4 percent this year to reach $539 billion, ahead of the 4.1 percent previously forecast, according to Zenith’s new Advertising Expenditure Forecast. This upgrade is mainly due to stronger‐than‐expected growth in the U.S. Zenith expects U.S. network TV to return to growth this year (at 1 percent) after shrinking 5 percent last year, thanks to new spending by pharmaceutical and consumer packaged goods companies and a strong upfront.

Findings from a new survey highlight the increasing prevalence of “show dumping,” as viewers are giving up on series they love because it became too difficult and/or costly to access them. The findings are from a sponsored survey by TiVo of pay-TV and OTT service subscribers in the U.S., Europe and Asia. The results show that 37 percent of global viewers have stopped watching a show they previously enjoyed because it became too difficult to access the content.

In Carat's latest ad spend report, growth forecasts for the U.K. have been revised downward after the EU referendum, though a healthy 5.4 percent gain is expected in 2016, followed by 4.6 percent in 2017. The U.K. is still the number-one ranking advertising market in Western Europe and the fourth globally. Growth in the U.K. is primarily driven by the continued rise of digital, accounting for a 53.6 percent share of spend in 2016 and set to maintain pace in 2017, with an 11.5 percent increase.

A new report from Digitalsmiths on pay-TV subscribers has found that many are overwhelmed with the volume of channels available and do not feel it's easy to find the content they want to watch. The company queried more than 3,000 people aged 18 and up in the U.S. and Canada if they plan to switch pay-TV providers in the next six months for the Q2 2016 Video Trends Report: 7.2 percent plan to cut their service, 7 percent plan to switch providers, 3.7 percent want to move to an online service or app and 31.8 percent are on the fence.

According to new research from J.D. Power, customers tend to be a lot happier with services like Netflix, Hulu, Amazon and other streaming platforms when they keep their existing pay-TV subscription. Cord-cutters had the lowest overall satisfaction scores (802) of any customer segment in the J.D. Power 2016 Streaming Video Satisfaction Study.

The number of international Netflix subscribers is forecast to exceed its U.S. total by 2018, according to new analysis from IHS Markit.

New data from Juniper Research predicts that 4K internet TV and video content will be viewed by 1 in 10 U.S. residents by 2021, up from 1 in 500 this year.

According to new GfK MRI research, 57 percent of TV viewers report regular binge-viewing, up 12 percent in just ten months. Nearly six in ten TV viewers say they have regularly watched three or more episodes of the same show in one sitting, be it via streaming, DVR, VOD or TV marathons.

Revenues from OTT TV and video are set to reach $64.78 billion in 2021, surging from the $4.47 billion reported in 2010, according to Digital TV Research. The global OTT TV and video market generated $29.41 billion in 2015.