Friday, October 23, 2020
Home / Analysis / U.K. Ad Spend Forecast Downgraded for 2016

U.K. Ad Spend Forecast Downgraded for 2016

In Carat’s latest ad spend report, growth forecasts for the U.K. have been revised downward after the EU referendum, though a healthy 5.4 percent gain is expected in 2016, followed by 4.6 percent in 2017. The U.K. is still the number-one ranking advertising market in Western Europe and the fourth globally. Growth in the U.K. is primarily driven by the continued rise of digital, accounting for a 53.6 percent share of spend in 2016 and set to maintain pace in 2017, with an 11.5 percent increase.



The content you are trying to access is only available to members.











About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at [email protected]

ALSO READ

Worldscreenings: Red Arrow Studios International

Armed with a broad range of content across various in-demand genres, Red Arrow Studios International has been helping broadcasters to fill their schedules with the type of programming audiences are very much craving during these challenging times.