U.K. Ad Spend Forecast Downgraded for 2016
In Carat’s latest ad spend report, growth forecasts for the U.K. have been revised downward after the EU referendum, though a healthy 5.4 percent gain is expected in 2016, followed by 4.6 percent in 2017. The U.K. is still the number-one ranking advertising market in Western Europe and the fourth globally. Growth in the U.K. is primarily driven by the continued rise of digital, accounting for a 53.6 percent share of spend in 2016 and set to maintain pace in 2017, with an 11.5 percent increase.
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