Saturday, March 2, 2024

Analysis

Content Discovery, Channel Volume Top of Mind for Pay-TV Subs

August 31, 2016

A new report from Digitalsmiths on pay-TV subscribers has found that many are overwhelmed with the volume of channels available and do not feel it's easy to find the content they want to watch. The company queried more than 3,000 people aged 18 and up in the U.S. and Canada if they plan to switch pay-TV providers in the next six months for the Q2 2016 Video Trends Report: 7.2 percent plan to cut their service, 7 percent plan to switch providers, 3.7 percent want to move to an online service or app and 31.8 percent are on the fence.

Report: Cord-Cutters Least Satisfied Among Streaming Video Consumers

August 26, 2016

According to new research from J.D. Power, customers tend to be a lot happier with services like Netflix, Hulu, Amazon and other streaming platforms when they keep their existing pay-TV subscription. Cord-cutters had the lowest overall satisfaction scores (802) of any customer segment in the J.D. Power 2016 Streaming Video Satisfaction Study.

Binge-Viewing Rising Sharply

July 20, 2016

According to new GfK MRI research, 57 percent of TV viewers report regular binge-viewing, up 12 percent in just ten months. Nearly six in ten TV viewers say they have regularly watched three or more episodes of the same show in one sitting, be it via streaming, DVR, VOD or TV marathons.

Global OTT Revenues to Hit $65 Billion

July 19, 2016

Revenues from OTT TV and video are set to reach $64.78 billion in 2021, surging from the $4.47 billion reported in 2010, according to Digital TV Research. The global OTT TV and video market generated $29.41 billion in 2015.

Zenith: Mobile to Become Primary Platform for Online Video

July 18, 2016

According to Zenith’s Online Video Forecasts 2016 report, mobile devices will overtake "fixed devices" this year to become the main platform for viewing online video. The firm is forecasting that consumers will spend an average of 19.7 minutes a day viewing online videos on their mobile devices (smartphones and tablets), compared to 16 minutes on fixed devices (both desktop computers and smart TV sets).

informitv: Global TV Subscriber Numbers Rise

July 5, 2016

The number of worldwide pay-TV subscribers reported by the informitv Multiscreen Index rose by 1.68 percent (6.90 million) in the first quarter of 2016. The latest figures show 60 of the 100 leading pay-television services in the latest Multiscreen Index report with net subscriber gains in the quarter.

Revenue for Mobile Video to Reach $25 Billion by 2021

July 5, 2016

According to the latest research from Strategy Analytics, worldwide revenue from mobile video will reach $25 billion by 2021. The growth in mobile video revenue will be driven by advertisers seeking to reach an increasing audience of users that are consuming video on their smartphones and tablets.