Analysis

The fourth quarter of 2016 saw 194 deals in the entertainment, media and communications sector, a 34-percent gain on the previous quarter, according to PwC.

Global advertising revenue hit $532 billion for 2016, according to new figures from IHS Markit, which predicts that online will overtake TV as an ad medium within the next five years.

The latest Multiscreen Index from informitv shows the leading 100 pay-TV services saw a total quarterly increase of 3.45 million subscribers, up by 0.8 percent over the third quarter of 2016, compared to 3.74 million or 0.95 percent a year ago.

The latest Australian Multi-Screen Report finds that even with the households in Oz embracing more screens and devices, broadcast TV content watched on in-home TV sets still comprises 86.5 percent of viewing.

The number of SVOD homes around the world is forecast to reach 428 million across 200 countries by 2021, according to Digital TV Research. This 428 million is up from 177 million in 2015 and an expected 248 million by end-2016, according to the Global SVOD Forecasts report.

Zenith predicts that global ad expenditure will grow 4.4 percent in both 2016 and 2017, reaching $566 billion by the end of next year.

The first results from the Payback Australia study by Ebiquity have found that every $1 invested in TV advertising generated a return of $1.74 for FMCG brands.

The seventh edition of Ericsson's annual ConsumerLab TV & Media Report reveals that consumers are watching more videos than ever on mobile, with viewing up by 200-plus hours a year since 2012.

The latest Australian Multi-Screen Report—from Regional TAM, OzTAM and Nielsen—finds that despite the extensive choices of devices, channels and platforms, traditional television remains the most-watched screen.

The latest research from Ampere Analysis shows that the proportion of households that only have an SVOD subscription is increasing, as are the number of SVOD services taken up. The proportion of TV-viewing households in all markets with at least one SVOD service is increasing. The largest markets are the U.S. (71 percent), Sweden (53 percent), the U.K. (42 percent) and the Netherlands (38 percent).