Analysis

Internet technology may have significantly impacted media consumption trends over the last decade, but the pace of change is slowing, Zenith says.

Digital TV Research has forecast an additional 134 million pay-TV subscribers being added globally between 2016 and 2022 to take the total to 1.09 billion.

Global pay-TV revenues are forecast to peak in 2017 at $202 billion, according to Digital TV Research, though the market will not see a rapid decline after.

According to informitv's latest Multiscreen Index, the total number of subscribers to the world's top 100 pay-TV services was up by 4.03 million (0.93 percent) in the fourth quarter of 2016, despite a decrease in the Americas.

Ampere Analysis data from Europe and North America finds that rather than shedding their pay-TV services, consumers are "doubling up" with subscriptions to pay TV, VOD and SVOD platforms.

Digital TV Research projects that the number of non-pay-TV homes in Canada and the U.S. will rise from 20.69 million in 2012 to 41.56 million in 2022.

Global advertising spending will continue to increase at growth rates of between 4 percent and 5 percent through 2019, Zenith says in its new Advertising Expenditure Forecasts report out today.

The fourth quarter of 2016 saw 194 deals in the entertainment, media and communications sector, a 34-percent gain on the previous quarter, according to PwC.

Global advertising revenue hit $532 billion for 2016, according to new figures from IHS Markit, which predicts that online will overtake TV as an ad medium within the next five years.

The latest Multiscreen Index from informitv shows the leading 100 pay-TV services saw a total quarterly increase of 3.45 million subscribers, up by 0.8 percent over the third quarter of 2016, compared to 3.74 million or 0.95 percent a year ago.