North America, LatAm Lead Weekly SVOD Viewing


According to data released by GlobalWebIndex, 65 percent of internet users in North America watch content on SVOD platforms every week.

Latin America is just behind North America in the rankings, at 64 percent, with AsiaPac coming in at 54 percent, Europe at 38 percent and the Middle East and Africa at 36 percent. The global average is 53 percent.

“These scores highlight the established presence of services like Netflix in their home market of the U.S.,” said Chase Buckle, senior trends analyst at GlobalWebIndex.

The company also explored live TV engagement rates worldwide among internet users. Unlike SVOD rates, there are very few differences between regions in terms of live broadcast viewing. The lowest is 86 percent of internet users reporting watching live TV, in MEA, with LatAm, AsiaPac and North America all at 88 percent and Europe at 89 percent. There is also parity among individual markets, with the top 15 ranging from 89 percent in Japan, India and the U.K. to 95 percent in Italy.

“Interestingly, there’s a fairly eclectic mix of markets which are at the forefront of the live TV viewing trend, with the likes of Italy, South Korea, Thailand, Brazil and Japan all featuring in the top 15 countries,” Buckle said. “While strong attachments to linear TV drives live TV viewing engagement in the mature markets listed, in many fast-growth markets a pronounced enthusiasm for online TV (primarily via PCs/laptops and mobiles) ensures their place at the top of the list.”

In terms of weekly watching of live TV, Europe tops the table at 77 percent.